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Exceptional customer experience isn’t magic. It’s the result of a lot of good execution.
Its starts with exceptional insight into customer needs; that insight is turned into products and services that address needs. The purchasing experience is flawlessly delivered. People can easily access the information they desire. Providing useful content along with products and services is expected. The sales approach ensures the best customer solution. All of the knowledge [...]
thought leadership is more important than customer experience.
Filigree Consulting has developed an overarching hierarchy for value creation. Our model’s fundamental concept is based on our experience that it is very difficult to be successful at a higher level practice without mastering the lower levels of practice. Thought leadership, as we define it, depends on a high quality customer experience, which depends on [...]
What happened to thought leadership 1.0?
Ok, so what’s the new news? Thought Leadership has been around for a long time and it has not really had a great uptake. The initial Thought Leadership concept was to “provide information of value to customers to build and strengthen relationships”. This is an exciting and important goal. We have seen a few successes [...]
Social media listening, not just the first step
If you have recently been contemplating social media next steps or you don’t know where to start, you might have noticed that there are quite a few social media maturity models or capabilities assessments available out there. The majority of these models suggest that “listening” is an early stage of social media progression or maturity. [...]
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