The Team
The Filigree team is headed up by Al Scharer in partnership with Sandra Greefkes. Having worked together since 2006, Al and Sandra have a common belief in the efficacy of thought leadership 2.0, social media and individualized marketing. We have helped our clients do those things well and have celebrated success together. We add value to client initiatives through research, analysis, synthesis, facilitation and by working with those that matter most, our clients’ customers.
Al Scharer
Al leads client initiatives involving thought leadership, customer experience, segmentation and differentiated marketing.
Prior to forming Filigree in 1993, Al held successful positions with high-tech companies for over 20 years. His experience spans the marketing and planning functions of large business, including broad experience in management. Al has provided high-impact facilitation and consultation for executive and middle management at leading high companies for close to 20 years.
Sandra Greefkes
Sandra leads client initiatives involving interactive and social media strategy, individualized and permission based marketing, positioning, messaging, brand management and project management best practices.
Prior to joining Filigree, Sandra had 14 years of progressive experience in the communications and high-tech industries. Sandra is a visionary leader with the unique value proposition of being able to initiate and successfully bring to life leading edge business strategies, solutions and integrated campaigns. She has a broad base of experience ranging from traditional marketing disciplines to in depth interactive knowledge and specific expertise using new media approaches to exceed bottom line results.
View Sandra’s LinkedIn profile
Partners
Filigree has a broad portfolio of business partners that we engage as required in client projects. Our key partners include:
Bristlecone Marketing Services. is a leading provider of marketing and research solutions to clients throughout the United States. Bristlecone is in its 30th year of providing highly effective results to a wide variety of Corporations, Associations, Universities, Utilities, and Government Agencies.
Bristlecone frequently provides teleservices in support of Filigree research and demand generation projects.
Flying Machine Development has over a decade of experience in technical and project management, vertical market software sales, Internet development, database administration, and object-oriented software analysis, design and development.
As a partner with Filigree Consulting, Flying Machine Development provides consulting and technical services for the development of business applications and the use of web-based technology in business communications. In particular, Flying Machine has been a critical asset in the creation of knowledge sharing tools and environments
The Optera Group is focused on helping clients better understand and address their customers and partners. We do this through research, strategy and execution of cornerstone programs that provide long lived results.
Filigree and Optera partner on the development of financial and economic tools and on complex program development.
Agency Zed Productions is focused on digital brand extension. For over a decade they have crafted stories and experiences for broadcast, online and mobile audiences. Their approach marries our clients communications goals with their audience’s needs/motivations. This approach helps us identify the best way to both reach and create value for them. Award-winning design and technical ability make the end result engaging, usable and even beautiful.
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