Positioning & Messaging

Discovering and defining the evolving knowledge of the role your company in a segment or solution area, generally including:  a description of the segment/solution, market information, customer information, personas, value propositions, FABs and message maps, etc. These are documented in some consistent format as project artifacts.

These core services are relevant across the pyramid.

Primary services are delivered as workshop offerings

• Starting with an initial planning session resulting in defined initiative goals and objectives, and a project definition and schedule.
• A plan is defined for the appropriate workshops.
• Workshops are intended to impart information, gather input and make decisions. Generally these have a set of defined pre-work or input, a defined facilitation methodology and specific outputs.

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