We offer a broad range of B2B consulting services to high tech firms through the following practices.  Though we have defined our services below, in reality many of our engagements are customized to our client’s individual or unique needs. So if you don’t find exactly what you are looking for, please feel free to contact us.

Thought Leadership 2.0 - A practice focused on delivering value to your customers via intimate knowledge-based relationships and knowledge sharing tools as well as content strategy and development.

Interactive & Social Media Strategy – A practice that builds social media strategies based on organizational and client networking, knowledge sharing and customer experience management.

Customer Experience - A practice that is based on a customer experience management discipline that will drive customer satisfaction to loyalty and then, advocacy.

Individualized Marketing -  A practice focused on individualized (one to one) marketing within the complex decision influencing matrix of B2B organizations.

Segmentation & Differentiated Marketing - A business planning and management practice that focuses the activities of an organization on satisfying the needs of selected groups of customers and prospects.

Positioning & Messaging – A practice that builds corporate artifacts such as: descriptions of segment(s), solution(s), market information, customer information, personas, value propositions,  message maps, etc.

Brand Management & Transitions - A practice focused on discovering the initial knowledge of a brand or redefining the evolving knowledge of a brand at any level: corporate mergers, corporate brand change, joint ventures, subsidiaries, portfolios, services or products.

Research - A practice that provides custom market and customer research services such as primary qualitative & quantitative collection, secondary research summaries, instrumentation, analysis & reporting.

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